Welcome to my Better Marcom blog!
I have been thinking about writing a blog forever. Well maybe not for that long, but definitely for far too long. What was the holdup? I felt I had nothing to write about.
Considering I am communications professional who has made a living out of writing, talking and counseling for the past 16 years … the fear of having nothing to say seemed a bit silly. When I shared “my dream and my dilemma” with friends and colleagues looking for support and guidance, I consistently heard three things.
First a chuckle (sometimes a snort, actually), followed by … “You? Nothing to say?” Then, finally, the piece of advice that I have finally taken to heart: “Write what you know.”
So, that’s just what I (finally!) plan to do. I am absolutely passionate about strategic communication. It has the power to move mountains. Okay, that’s an exaggeration. But in my experience, it truly does have the power to do amazing things for a business — any business, no matter how big or small.
You may not agree with everything I say, so I invite you to take what you like and leave the rest. The reflections I share are based on my experience working with dozens of companies, hundreds of people and thousands of communications dilemmas.
And if the mood strikes you (or if I strike a nerve), post a comment. Dialoguing with myself will get old pretty fast. I’d much rather converse with you.